Brett R . Jones

I love turning advanced technologies into compelling products. I have 12 years of experiences in inventing, designing and implementing new technologies to create magical experiences. 

I’ve got a PhD in Computer Science from UIUC, at the intersection of computer vision & design. I’ve worked for Walt Disney Imagineering and Microsoft Research, and created VR/AR things like IllumiRoom and RoomAlive.

Living in the San Francisco Bay Area.

Lightform

2015 – present

Lightform is a VC backed hardware startup in San Francisco. Lightform’s products transform spaces & experiences using projection mapping, adding magical effects & ambient interfaces to any 3D object.

I focus on product & marketing. I also lead fundraising and global strategy.

LF1 Launch Video. 2018

LF2/C Launch Video. 2020

LF2+ Launch Video. 2021

Education 👨‍🏫

UIUC (University of Illinois at Urbana-Champaign)
#5 US university in CS

PhD, 2015

Computer Science: computer vision meets HCI/design. Focused on VR/AR.

Advised by David Forsyth (computer vision) & Brian Bailey (HCI)

BS, 2008

Computer Science. Minor equivalent in fine art.

Bronze tablet (summa cum laude) 3.99/4.00 GPA.

IllumiRoom

Immersive gaming with projected AR

CHI 2013 paper (Best paper award & best video award)

RoomAlive

Turn every square inch of your room into a display with projection mapping

UIST 2014 paper

Disney Imagineering 🐭

2008,2009,2010

VR/AR and projection mapping tools with Mark Mine & Bei Yang.

PhD UIUC 🌽

2008-2015

Projectibles

Optimizing surface color for projection

@UIUC
UIST 2015

Arto

The future of photography with depth sensors

@UIUC
2013

Around Device Interaction

Spatial input for navigation

Build Your World

Surface particles for generative projected AR content

@UIUC
ISMAR 2010

Electronic Arts 🎮

Technical artist intern at Electronic Arts on the Sims 3. Implemented plugin for Maya enabling in Maya previews of final game procedural textures

2007

Publications 📰

RoomAlive: magical experiences enabled by scalable, adaptive projector-camera units
BR Jones, R Sodhi, M Murdock, R Mehra, H Benko, A Wilson, E Ofek, …
UIST 2014

BeThere: 3D mobile collaboration with spatial input
RS Sodhi, BR Jones, D Forsyth, BP Bailey, G Maciocci
CHI 2013

Idea generation techniques among creative professionals
SR Herring, BR Jones, BP Bailey
Hawaii International Conference on System Sciences, 2009

Around device interaction for multiscale navigation
BR Jones, R Sodhi, D Forsyth, B Bailey, G Maciocci
MobileHCI 2012

Build your world and play in it: Interacting with surface particles on complex objects
BR Jones, R Sodhi, RH Campbell, G Garnett, BP Bailey
ISMAR 2010

Where’s my drink? Enabling peripheral real world interactions while using HMDs
P Budhiraja, R Sodhi, BR Jones, K Karsch, B Bailey, D Forsyth
arXiv, 2015

IllumiRoom: immersive experiences beyond the TV screen
BR Jones, H Benko, E Ofek, AD Wilson
Communications of the ACM 2015

Projectibles: Optimizing surface color for projection
BR Jones, R Sodhi, P Budhiraja, K Karsch, B Bailey, D Forsyth
UIST 2015

Lightform: procedural effects for projected AR
B Factura, L LaPerche, P Reyneri, BR Jones, K Karsch
SIGGRAPH Studio 2018

Patents 📄

System and methods or augmenting surfaces within spaces with projected light
R Sodhi, B Jones, K Karsch, P Budhiraja, P Reyneri, D Rieck, A Kilkenny
US Patent App. 17/017,128
2020

Method for augmenting a scene in real space with projected visual content
K Karsch, R Sodhi, B Jones, P Budhiraja, P Reyneri, D Rieck, A Kilkenny, …
US Patent App. 16/872,237
2020

Method for augmenting surfaces in a space with visual content
R Sodhi, B Jones, K Karsch, P Budhiraja, P Reyneri, D Rieck
US Patent App. 16/776,077
2020

System and methods or augmenting surfaces within spaces with projected light
R Sodhi, B Jones, K Karsch, P Budhiraja, P Reyneri, D Rieck, A Kilkenny
US Patent 10,805,585
2020

Method for augmenting a scene in real space with projected visual content
K Karsch, R Sodhi, B Jones, P Budhiraja, P Reyneri, D Rieck, A Kilkenny, …
US Patent 10,692,233
2020

Method for augmenting a scene in real space with projected visual content
K Karsch, R Sodhi, B Jones, P Budhiraja, P Reyneri, D Rieck, A Kilkenny, …
US Patent 10,373,325
2019

Immersive display with peripheral illusions
H Benko, BR Jones, E Ofek, A Wilson, G Perez
US Patent 9,480,907
2016

Awards 🏆

Lightform

Grad School

Undergrad

  • Bronze Tablet (Summa cum laude), 2008. 3.99/4.00 GPA (BS in CS)
  • Dunn Systems Undergraduate Scholarship, 2008
  • University Highest Honors – Bronze Tablet, 2008
  • Daniel L. Slotnick Scholarship, 2007
  • Ruth and Harold Hayward Scholarship, 2007
  • Illinois General Assembly Legislative Scholarship, 2005

Skills 👨🏼‍💻

 

Languages: C/C++, C#, Python, Matlab
Prior to my shift to a product/business role, I primarily programmed in C++. Now I occasionally write python scripts.

Libraries: OpenCV, Qt, OpengGL, PCL, FFmpeg, Unity, UE

Software: Adobe (Ps, Ai, Pr, Ae), TouchDesigner, Maya, Jira admin

Talks 💁🏼

Hobbies 🏃🏼

  • Endurance sports: running (mostly 1/2 marathons), triathlons (70.3 Ironman)
  • New media: creative coding, motion graphics, 3D modeling, photography, cinematography, graphic design
  • Traditional media: oil/acrylic painting, sculpture, wood working

Favorite reading 📚