Brett R. Jones
Brett R. Jones

Brett R. Jones

Live in the Future

CEO & Co-Founder @ Lightform

I love turning advanced technologies into compelling products. I have 12 years of experiences in inventing, designing and implementing new technologies to create magical experiences.

I'm the CEO & Co-Founder of Lightform, building the future of projection. I focus on product & marketing. I also lead fundraising, global strategy, and financial reporting.

I’ve worked for Walt Disney Imagineering and Microsoft Research, and created VR/AR things like IllumiRoom and RoomAlive.

Living in the San Francisco Bay Area.

Connect 👋

@brettjonesr

Lightform

2015 – present

Lightform is a VC backed hardware startup in San Francisco. Lightform's products transform spaces & experiences using projection mapping, adding magical effects & ambient interfaces to any 3D object.

LF1 Launch Video. 2018

LF2 and LFC Kit Launch Video. 2020

LF2+ Launch Video. 2021

Education

UIUC (University of Illinois at Urbana-Champaign)

PhD, 2015

Computer Science: computer vision meets HCI/design. Focused on VR/AR.

Advised by David Forsyth (computer vision) & Brian Bailey (HCI)

BS, 2008

Computer Science. Minor equivalent in fine art.

Bronze tablet (summa cum laude) 3.99/4.00 GPA.

Microsoft Research

IllumiRoom: Immersive gaming with projected AR

CHI 2013 paper (Best paper award & best video award)

📺
IllumiRoom Full Video

Microsoft Research

UIST 2014 paper

RoomAlive: Turn every square inch of your room into a display with projection mapping

Disney Imagineering

2008 - 2010

Projected AR & VT Tools

UIUC

Projectibles: Optimizing surface color for projection

UIST 2015

Arto

The future of photography with depth sensors

@UIUC

2013

Around Device Interaction

Spatial input for navigation

Build Your World

Surface particles for generative projected AR content

@UIUC

ISMAR 2010

Electronics Arts

2007

Technical artist intern at Electronic Arts on the Sims 3.

  • implemented plugin for Maya enabling in Maya previews of final game procedural textures

Press 📣

Publications 📰

BR Jones, H Benko, E Ofek, AD Wilson

CHI 2013

BR Jones, R Sodhi, M Murdock, R Mehra, H Benko, A Wilson, E Ofek, ...

UIST 2014

RS Sodhi, BR Jones, D Forsyth, BP Bailey, G Maciocci

CHI 2013

SR Herring, BR Jones, BP Bailey

Hawaii International Conference on System Sciences, 2009

BR Jones, R Sodhi, D Forsyth, B Bailey, G Maciocci

MobileHCI 2012

BR Jones, R Sodhi, RH Campbell, G Garnett, BP Bailey

ISMAR 2010

P Budhiraja, R Sodhi, BR Jones, K Karsch, B Bailey, D Forsyth

arXiv, 2015

BR Jones, H Benko, E Ofek, AD Wilson

Communications of the ACM 2015

BR Jones MS Thesis

BR Jones, R Sodhi, P Budhiraja, K Karsch, B Bailey, D Forsyth

UIST 2015

B Factura, L LaPerche, P Reyneri, BR Jones, K Karsch

SIGGRAPH Studio 2018

Patents 📄

R Sodhi, B Jones, K Karsch, P Budhiraja, P Reyneri, D Rieck, A Kilkenny

US Patent App. 17/017,128

2020

K Karsch, R Sodhi, B Jones, P Budhiraja, P Reyneri, D Rieck, A Kilkenny, ...

US Patent App. 16/872,237

2020

R Sodhi, B Jones, K Karsch, P Budhiraja, P Reyneri, D Rieck

US Patent App. 16/776,077

2020

R Sodhi, B Jones, K Karsch, P Budhiraja, P Reyneri, D Rieck, A Kilkenny

US Patent 10,805,585

2020

K Karsch, R Sodhi, B Jones, P Budhiraja, P Reyneri, D Rieck, A Kilkenny, ...

US Patent 10,692,233

2020

K Karsch, R Sodhi, B Jones, P Budhiraja, P Reyneri, D Rieck, A Kilkenny, ...

US Patent 10,373,325

2019

H Benko, BR Jones, E Ofek, A Wilson, G Perez

US Patent 9,480,907

2016

Awards 🏆

Grad School

COZAD New Venture Competition, 2014. 1st prize out of 120 teams. $20K startup funding.

Illinois Innovation Prize, 2013. $10K individual prize for innovation.

CHI Best Paper Award and Best Video Award, 2013.

Intel PhD Fellowship, 2013. 1 year of PhD funding.

Qualcomm Innovation Fellowship, 2011. 2 years of PhD funding for "Spatial mobile interaction using depth sensors". ($100K)

Siebel Scholar Fellowship, 2010. 2 years of MS funding.

Undergrad

Bronze Tablet (Summa cum laude), 2008. 3.99/4.00 GPA (BS in CS)

Dunn Systems Undergraduate Scholarship, 2008

University Highest Honors - Bronze Tablet, 2008

Daniel L. Slotnick Scholarship, 2007

Ruth and Harold Hayward Scholarship, 2007

Illinois General Assembly Legislative Scholarship, 2005

Skills 👨🏼‍💻

Languages: C/C++, C#, Python, Matlab

Prior to my shift to a product/business role, I primarily programmed in C++. Now I occasionally write python scripts.

Libraries: OpenCV, Qt, OpengGL, PCL, FFmpeg, Unity, UE

Software: Adobe (Ps, Ai, Pr, Ae), TouchDesigner, Maya, Jira admin

Talks 💁🏼

Volunteering 🤝

My wife's non-profit which provides online support resources for young adults with cancer. I help out when I can, doing graphic design and maintaining the website backend.

Hobbies 🏃🏼

Endurance sports: running (mostly 1/2 marathons), triathlons (70.3 Ironman)

New media: motion graphics, 3D modeling, photography, cinematography, graphic design

Traditional media: oil/acrylic painting, sculpture, wood working

Favorite reading 📚

Creativity, Inc. Ed Catmull, Amy Wallace.

Inside the Tornado. Geoffrey A. Moore.

Running Lean. Ash Maurya

Venture Deals. Brad Feld.

Everything written by Isaac Asimov.

© 2021 - Brett R. Jones. All rights reserved.